Aries x Baracuta

Today marks a historic moment as two pillars of British fashion, Aries and Baracuta, join forces to unveil an exclusive capsule collection. This collaboration breathes new life into two of Baracuta's timeless outerwear staples, marrying them with Aries' signature graphic flair and cultural nods to the vibrant '80s and '90s.

Aries, the luxury streetwear label renowned for its bold graphic language, celebrates a decade of pushing boundaries in design. Rooted in Italy, Aries brings meticulous craftsmanship to every piece, a shared value with Baracuta, whose legacy traces back to the iconic Harrington Jacket, proudly "Made in the UK".

Captured through the lens of Winter Vandenbrink, the campaign immerses the viewer in the bustling streets, juxtaposing urban grit with youthful exuberance. Deconstructed jackets from the collection serve as urban artifacts, each bearing the unique imprint of Aries' Greek logos and Ancient Column graphics, reminiscent of their iconic destroyed denim aesthetic.

From Baracuta's archive emerge deadstock G9 Harrington jackets and G12 classic trenches, reborn through Aries' Italian factory with laser-etched detailing. Retaining the hallmark Fraser Tartan lining, these jackets are reimagined in Army Green, Tan, and Black, each accented with a detachable classic silver and gold Aries Carabiner and real leather tassel.

What sets this collaboration apart is the fusion of Baracuta's timeless silhouettes with Aries' contemporary design ethos. The result is a collection that pays homage to tradition while pushing the boundaries of streetwear fashion.

For both brands, sustainability is paramount. By upcycling deadstock fabric and reimagining classic designs, Aries x Baracuta champions a more conscious approach to fashion. Each jacket tells a unique story, a testament to the collaboration's commitment to reducing waste and celebrating heritage craftsmanship.

The Aries x Baracuta collaboration is more than just clothing; it's a celebration of British heritage and creative innovation. It speaks to a new generation of fashion enthusiasts who value authenticity, craftsmanship, and individuality.

As the fashion landscape continues to evolve, collaborations like Aries x Baracuta remind us of the power of partnerships to inspire, innovate, and redefine the boundaries of what is possible. This capsule collection is not just a merging of two brands; it's a statement of creativity, culture, and craftsmanship that will resonate for years to come.

In a world where trends come and go, Aries x Baracuta stands as a timeless testament to the enduring legacy of British fashion. It's a celebration of the past, present, and future, uniting tradition with innovation in a way that is both inspiring and irresistible.

Explore the Aries x Baracuta collection today. Each piece tells a story, inviting you to be a part of a fashion revolution that honours the past while embracing the future.